当一个好的agent很重要的一点就是知道如果讨价还价。
Know your opponent. If you’re a listing agent, ask questions of potential buyers, such as how long they’ve been looking or how many offers they’ve made. If you’re working for a buyer, find out how long a property has been on the market and if there’ve been any price reductions.
Identify vital striking points. Know what your clients’ wants and needs are, and understand the difference between needs, which are must-have items, and wants, which are optional and so negotiable.
Adopt an effective posture. Enter the negotiating process with a friendly demeanor to set the tone for effective discussions.
Block an opponent’s move with your own. If a seller asks a concession from your buyer, for example, don’t agree without first asking for a seller concession in return.
Stay calm and mentally focused. Once negotiations have begun, “distance yourself from the battle, don’t get emotionally involved,”